THE ARTIST IS DEAD

ENTRY:

THE CREATIVE FIELD IS STILL OPERATING IN SINGULAR, OUTDATED MODES,DISCIPLINES SEPARATED BY DEFINITION, IDENTITY STRUCTURED BY TITLE, OUTPUT VALIDATED BY FINALITY.

BUT THE WORLD HAS SHIFTED.

OUTSIDE THE CREATIVE SPACE, DYNAMISM IS THE NEW BASELINE.

TECH COMPANIES ARE NOW INFRASTRUCTURES.

STREAMERS ARE ENTIRE MEDIA NETWORKS.

PLATFORMS PERFORM MULTIPLE FUNCTIONS SIMULTANEOUSLY-CONTENT, CULTURE, FINANCE, COMMUNITY.

IN SHORT:

EVERYONE IS OPERATING LIKE A SYSTEM; EXCEPT CREATORS.

THE CREATIVE ROLE HAS YET TO CATCH UP TO THIS MULTIDIMENSIONAL STANDARD.

ARTIST, DESIGNER, DIRECTOR, STRATEGIST; THESE ARE STATIC MASKS IN A NON-STATIC WORLD.

THE ARCHETYPE OF THE FUTURE CREATOR IS NO LONGER A SPECIALIST.

IT IS A SYSTEM-BUILDER.

A FIELD-FORMER.

A PRESENCE ACROSS MEDIUMS.

NOT A DROP IN THE OCEAN,BUT THE TIDE ITSELF.

CODE-SWITCH EXISTS TO PREPARE FOR THIS.

TO MAKE ROOM FOR A PRACTICE THAT ISN’T DEFINED BY ITS OUTPUT,

BUT BY THE STRUCTURE IT PROVIDES TO OTHERS—

TO THINK, TO FEEL, TO INTERFACE DIFFERENTLY.

DYNAMIC PRESENCE ISN’T A TREND.

IT IS A RESPONSE TO A WORLD WHERE EVERYTHING IS TRANSMITTING,

AND ONLY THE FLUID WILL BE ABLE TO CARRY SIGNAL WITHOUT COLLAPSING.

THE FIELD NEEDS A NEW INFRASTRUCTURE.

CODE-SWITCH ISN’T WAITING FOR IT.

IT IS ALREADY FUNCTIONING AS IT.

END NOTE.

TAG: RESONANCE SYSTEMS, FUTURE CREATIVE ROLES, IDENTITY FLUIDITY

RESPONSE LEVEL: AMPLIFY INTERNALLY. BROADCAST WHEN FIELD CONDITIONS ALIGN.